T-Shirt Wars - both of them.

Written by Thomas Baekdal | Monday, January 17, 2011

While researching great uses of video annotations, I came across these two (actually four) videos by Rhett and Link. They are stop motion videos made simply by printing a lot of graphics on t-shirts - but in a really ingenious way.

The first video became so popular (5,8 million views) that McDonald's and Coca Cola wanted them to copy the concept for an 30 second ad.

Behind the scenes

For those interested, here are the behind the scenes videos of how it was made. In short, you need a great idea, and put in a lot of work... and you need to buy 200 t-shirts.

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