Halo 3 Believe Ads - /by @42concepts .

I have never played Halo 3 - nor do I own an Xbox. But I am absolutely amazed by the Halo 3 "Believe" videos.

Many people say that TV ads are dead - an opinion that I usually support. But they do work if you make something as spectacular as the Halo 3 ads. They are some of the best I have ever seen.

Every time you watch these ads you see something new. They are based on a very simple concept but has a level of detail that simply blows your mind.

Here they are (including bonus video):

Museum:

Hunted:

Enemy Weapon:

Making the Monument

Not only did they make these stunning ads, they also created an even more impressive "Making the John-117 Monument" mocumentary.

Bonus video - A closer look at the Monument

I have created a special video that takes a closer look at the John-117 Monument. It is based on images captured from the "Believe" site (1666 images in total).

Share it (via YouTube)

(Images from Halo 3 Believe, Music from BeatSuite)

Behind the scenes pictures

(via Kutako)

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