Elements Survival Coat.

Written by Thomas Baekdal | Wednesday, January 05, 2011

Here is a pretty cool product. "Elements Survival" is an inexpensive jacket that quickly turns into a warm sleeping bag for homeless people.

I don't think anyone reading this site are homeless (or even close to becoming one), but this is a brilliant concept created by Veronika Scott, an art student on a mission.

This is my story about a humanitarian project called The Empowerment Plan. Meet the Elements Survival coat, the center of this system. It is self heated, waterproof, and transforms into a sleeping bag at night. Made by the homeless hopefully that will be paid, fed and housed to create these coats for those living in deep homelessness. Jobs for those that desire them and coats for those that need them at no cost. My goal is to empower, employ, educate, and instil pride.

Veronika spent months talking with homeless people, designing prototypes, and spend about $2,000 of her own money going from concept to final product.

The material costs are only costs $10-15 dollars, and coupled with the expenses in salaries (done by other homeless people, who this way can earn a bit of money, receive shelter and food), will eventually be sold for about $40-60 per coat.

The idea is then to let the general public buy and donate these coats to the homeless people in Detroit.

Brilliant idea. Great product, great execution, and a great price (free through a very small donation).

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