Inside the Happy Factory - /by @42concepts .

Have you ever wondered what really goes on inside Coca Cola's Happy Factory? Well, it turns out it's a lot.

In 2006 Coca Cola launched its now famous advertisement of the incredible care every Coke bottle receives before it is "released into the wild". It is just stunning - take a look if you happened to forget what it looked like (hit the fullscreen button to really see it):

Since then Coca Cola and its partners have created two longer movies to give us a closer look at the Happy Factory.

The Documentary

The Happy Factory Documentary takes us up close and personal with the characters - starring the single girl "Wendy", the sweetness platform guy, the icy penguins (and their snowballs) and all the other funny characters.

The Movie

"The Happy Factory - The Movie" will show you the drama and the struggle when they suddenly run out of Coca Cola - OH NOOOO!

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Finally you can head over to Motionographer to read an interview with its creators and see some of the concept art that was made to define the film.

Amazing stuff.

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