Audi 3D Product Showcases.

Written by Thomas Baekdal | Saturday, September 08, 2007

Audi have turned to 3D to showcase their cars in the best possible way - First with the R8, and now with the A5.

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3D is an amazing tool, especially when you use it to make action sequences that mimic reality. You don't have to account for physical limitations or the weather and you have full control over lighting and camera angles.

But, 3D movies often also take much longer to do - especially when your product is a car. The real beauty of a car is not the car itself - but instead the effect you get from reflections in the paintwork.

I think that Audi spent more time creating the 3D environments for the reflections than they spent on making the 3D model of the car.

Watch the movies again - but this time look at the details in the reflections... Especially in the A5 movie.

(Source: Audi)

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